What if the answer to motivating people is to
stop trying to motivate them?

susan-fowler-web-book_0005_3D-Book 1

“Your leadership may be the most potent force preventing people from getting sucked into the vortex of suboptimal motivation.”

about the book

Leaders face a motivation dilemma. They are held accountable for doing the impossible: motivating people with ineffective command-and-control and carrot-and-stick techniques.
Motivation researcher and leadership consultant Susan Fowler reveals a proven alternative in this updated and expanded 2nd edition of her bestseller. She shows us why applying motivation science is essential for solving the most vexing leadership issues—from hybrid work and retention to employee engagement.

Why Motivating People Doesn’t Work... and What Does Book, 2nd edition by Susan Fowler

Learn more about Susan Fowler’s groundbreaking Spectrum of Motivation® model in this updated post-pandemic edition, with new chapters tackling motivation science’s role in managing remote work, exposing overused tactics such as gamification and tokens, and telling the fascinating backstory behind the Great Resignation and Quiet Quitting.
Fowler’s approach to leadership is fresh, pragmatic, and inspiring. But it’s also empirically sound. She introduces three new leadership capacities foundational for managers to create a workplace where people simultaneously achieve their goals and flourish.


The global demand to put the ideas in Susan’s book into action resulted in Mojo Moments—a global network delivering science-based assessments, models, tools, and learning experiences for leaders at all levels interested in generating optimal motivation.


Imagine your team members mastering their own motivation. The perfect complement to Why Motivating People Doesn’t Work… and What Does reveals an evolutionary idea: motivation is a skill.

Through practical exercises and eye-opening stories, Fowler shows you how to identify and shift the quality of your motivation. The skill to master your motivation is important–it may be your greatest opportunity to evolve, grow in wisdom, and be the light the world so desperately needs.

Master Your Motivation by Susan Fowler

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