YOU CAN'T MOTIVATE YOUR CLIENTS.
That's not a limitation. It's a breakthrough.
Your best coaching moments had a reason. So did the sessions that fell flat. The difference wasn’t your clients’ effort – or your technique. It was the quality of their motivation.
Most coaching frameworks don’t address this. They treat motivation like a fuel tank: run low, add more. But that’s not how motivation works.
MojoThriving™, our groundbreaking approach to motivation, gives you the science to address motivation at the root – and it finally explains why some clients plateau no matter what you try.
The problem you know (but can't name)
Are You Building Castles on Sand?
As a coach, you have great intentions to improve the effectiveness of your clients, team members, students, or staff. You remove roadblocks and propel people forward through goals and action plans. But if people experience suboptimal motivation, these efforts are like building on sand – the structure looks real until the tide comes in.
When people falter, it’s not a willpower problem. It’s not a discipline problem. It’s a motivation quality problem. MojoThriving™ gives you the science and the skill to address it – at the root.
Before you coach. MojoCoach™
People need a solid foundation of optimal motivation - and now you can help them achieve it.
Phil
“MojoCoach sharpened what I do – it didn’t make me redo what I do.”
ENHANCE YOUR COACHING PRACTICE
Your Path to Motivation Mastery
STEP 1 — AVAILABLE NOW
Spark Your Motivation™
You became a coach because you love coaching. Not because you love marketing. Or managing your finances. Or learning to use new technology. Yet building a thriving practice means doing all of it. How would you feel if you could shift your motivation for the thing that drains you? How would your business thrive as you do?
Spark Your Motivation is a 2 to 4-hour self-paced online experience built on the most respected motivation research in science. You’ll work through the Spectrum of Motivation® model, the What’s Your MO? Survey, and the Identify-Shift-Reflect process – using the real challenges of your practice as the material. The result: a motivation breakthrough for you and a framework you understand deeply enough to use with your next client immediately.
✦ Spark Your Motivation is also a client-ready tool. Coaches who complete it can provide it to the people they coach – creating a common language and framework for every coaching conversation that follows. Ask us about wholesale pricing.
$197 self-paced · course opens August 20
Bonus Event
MojoThriving™ MasterClass with Susan Fowler
After experiencing Spark Your Motivation, join Susan and Judes Donin for this bonus live online session to debrief and take MojoThriving to another level. Walk away with a new lens for your practice.
📅Wednesday, September 3, 2026 · 8:00 am PT
STEP 2 — OCTOBER 2026 FOUNDERS COHORT
MojoCoach Certification
The only coaching certification built on the Spectrum of Motivation® model and the MojoThriving™ framework.
Not an add-on to what you already do – the foundation everything else is built on. Four modules. AI-verified MojoConversation. Two live virtual sessions with Susan Fowler and Judes Donin. Open Q&A virtual sessions. A skill you can demonstrate and a practice transformed. Limited enrollment.
Complete Spark Your Motivation first and apply $300 savings to your MojoCoach Certification.
What Is MojoThriving™?
Not Inspiration. Transformation.
MojoThriving™ is what happens when you stop settling for motivation that costs you - and start generating the kind that sustains you.
Motivation is at the heart of everything we do. Here’s what the science reveals: people are always motivated. The question was never whether – it was always why.
The quality of motivation, not the quantity, determines whether people flourish or languish. MojoThriving™ teaches motivation as a skill: something you can identify, shift, and reflect on – goal by goal, moment by moment.
When people fulfill three core psychological needs, they generate Optimal Motivation® – the kind of motivation that is self-sustaining, values-aligned, and generates genuine vitality.
Choice
Acting from their own volition, with a sense of purpose. Not “I have to” – “I am choosing this.”
Connection
Genuinely caring about others and feeling cared about. Finding meaning and purpose in what they’re doing.
Competence
Experiencing real growth and meaningful progress – not just mastery, but momentum.
All three must be present. we cannot thrive on one or two alone.
Free eBook: Why Forcing Yourself Fails
If forcing yourself worked, you wouldn’t still feel stuck.
Your first MojoThriving™ read – free.
Books & Resources
The Science, in Your Hands
Master Your Motivation: Three Scientific Truths for Achieving Your Goals
The essential guide to understanding the quality of your own motivation – and using it to create lasting, meaningful change.
Available on Amazon or your favorite book retailer.
Download the free associated discussion guide.
Why Motivating People Doesn’t Work… and What Does, 2nd Edition
The leadership conversation most coaches, leaders, and managers haven’t had. Translated into 14 languages.
Available on Amazon or your favorite book retailer.
Download the free associated discussion guide.
More from Mojo Moments
Bring Susan to Your Event
Susan Fowler has delivered her message in all 50 states and over 40 countries — from ATD Global to the SDT Academic Conference to boardrooms at Microsoft, Google, and NASA. Her keynotes resonate and inspire. Your audience will shift how they think about thriving–and why, when it comes to motivation, quality matters more than quantity. Available virtually and in person.
Work 1:1 with Judes Donin
Stuck is stuck. Maybe you’re a coach whose own practice has stalled. Maybe you’re not a coach at all — you’re someone facing a big transition, a hard decision, or a new season of life. Either way, Judes meets you where you are. Together you’ll uncover what’s really going on behind your motivational outlook and shift toward flourishing — grounded in MojoThriving™ science, on your own terms. Sessions available globally.
Your Mojo Moment™
A free resource for anyone curious about the science of thriving.
Each issue delivers one idea, one shift, one practical tool — rooted in motivation science and ready to use with yourself or the people you care about. No fluff. No pressure. Your Mojo Moment is published when inspiration strikes. We promise not to clog your inbox.
- Practical tools for applying the skill of motivation in real situations
- Early access to new MojoThriving™ resources, courses, and offerings
- Insight from Susan Fowler and the Mojo Moments™ team
- Invitations to free Q&A sessions with Susan and Judes
We respect your inbox. Unsubscribe any time. Your choice is honored - always.
MojoThriving™ - Solid Science. Real Results.
MojoThriving™ is built on Self-Determination Theory (SDT) – one of the most empirically robust frameworks in all of psychology, developed over 60 years by Dr. Edward Deci, Dr. Rich Ryan, and a global community of dedicated researchers. This isn’t pop psychology or one person’s opinion. It’s the science behind what makes human beings genuinely flourish – and it works.